Pinterest Pin Size Guide: Exact Dimensions for Every Format
The exact Pinterest pin size for every format: standard, video, Idea Pins and more. Correct dimensions, aspect ratios and file limits sourced from Pinterest.
The correct Pinterest pin size is 1000 x 1500 pixels, which gives you the 2:3 aspect ratio that Pinterest recommends for standard image Pins (Pinterest Business). For video and full-screen formats, use 1080 x 1920 pixels (9:16). Keep image files under 20 MB and use PNG or JPEG. That single 2:3 rule covers the vast majority of what you will ever publish, and getting it right is the difference between a crisp, full-height Pin and one that gets cropped or squeezed in the feed.
This matters more than most sellers realize. Pinterest crossed 570M+ monthly active users in Q3 2024, up 11% year over year (Pinterest, Q3 2024), and 80% of weekly Pinners have discovered a new brand or product on the platform (Pinterest Business). Those people are scrolling a vertical, image-first feed. A Pin sized wrong looks amateur before anyone reads a word of your copy. Below, we give you the exact dimensions, aspect ratios and file limits for every Pin format, plus the practical rules we apply when publishing at scale.
🎯 Key Takeaways
- The standard Pinterest pin size is 1000 x 1500 pixels, a 2:3 aspect ratio recommended by Pinterest Business.
- Video and full-screen Pins use 9:16 (1080 x 1920 pixels).
- Keep image files under 20 MB and use PNG or JPEG.
- Aspect ratios taller than 2:3 risk being cropped in the feed, so we avoid them.
- Design at 2x (2000 x 3000 pixels) so text and product details stay sharp on high-resolution screens.
- Pinterest is a search engine where 96% of searches are unbranded (Pinterest Business), so the right size only pays off when the Pin is also keyword-optimized.
The one number that matters most: 2:3
If you remember nothing else, remember 2:3. Pinterest recommends a 2:3 aspect ratio for standard image Pins (Pinterest Business), and 1000 x 1500 pixels is the reference size that hits it exactly.
The reason is structural. Pinterest is a vertical, masonry-style feed. Taller Pins occupy more screen space, which means more visual real estate to catch a scrolling eye. But Pinterest also caps how tall a Pin can appear before it trims the image in the home feed. The 2:3 ratio is the sweet spot: tall enough to command attention, short enough to display in full.
You can also enter that ratio as any multiple of 2:3, so 1200 x 1800 or 2000 x 3000 work identically in terms of shape. The pixel count changes the resolution, not the proportions.
Standard image Pin dimensions
The standard image Pin is what you publish most, and it is the format Pinterest optimizes its feed around.
| Attribute | Specification | |---|---| | Recommended size | 1000 x 1500 pixels | | Aspect ratio | 2:3 | | Maximum file size | 20 MB | | File types | PNG, JPEG | | Design resolution (our recommendation) | 2000 x 3000 pixels (2x) |
A few practical notes. PNG is the better choice when your Pin contains text overlays or a logo, because it keeps edges sharp with no compression artifacts. JPEG is fine for full-bleed product photography and gives you a smaller file. Either way, you have plenty of headroom under the 20 MB limit, so never sacrifice quality to shave kilobytes.
Long "infographic" Pins: use them carefully
Pinterest technically displays Pins taller than 2:3, and long, step-by-step infographics have a following. But there is a real trade-off. In the home feed, Pinterest crops overly tall Pins, so a reader may only see the top third before deciding whether to click.
Our rule is simple: if you publish a long Pin, front-load the value. Put the hook, the title and the most compelling visual in the top 1000 x 1500 region so it reads perfectly even when the rest is trimmed. Anything below that should be a bonus, not the whole point.
Video Pin dimensions
Video Pins follow the same vertical logic. Pinterest supports square and vertical video, and vertical is what fills a phone screen.
| Attribute | Specification | |---|---| | Recommended aspect ratios | 2:3, 9:16, or 1:1 (square) | | Full-screen size | 1080 x 1920 pixels (9:16) | | File types | .mp4, .mov, .m4v | | Maximum file size | 2 GB |
For a scroll-stopping, full-screen experience, publish at 1080 x 1920 (9:16). If you are repurposing feed-style creative, 2:3 keeps you consistent with your image Pins. Square (1:1) is the weakest of the three for reach because it uses the least vertical space, so we reserve it for cases where the source footage is genuinely square.
Whatever the ratio, the first two seconds decide everything. Video autoplays silently in the feed, so open on motion or a clear product shot, and add on-screen text so the message lands with the sound off.
Idea Pins and multi-page formats
Idea Pins are Pinterest's full-screen, multi-page format, and they are built for 9:16 (1080 x 1920 pixels), the same as a story on other platforms. Because they fill the entire screen, safe-zone discipline matters: keep critical text and your logo away from the very top and bottom edges, where the interface elements and captions sit.
Design each page as a standalone 9:16 canvas. Consistent fonts, colors and margins across pages make the whole Idea Pin feel like one cohesive piece rather than a slideshow of mismatched screens.
Product and collection Pins
If you sell on Shopify or another store connected to Pinterest, your product Pins are typically pulled from your catalog feed. The individual product images generally display best as 2:3 or 1:1, and clean, well-lit imagery on a simple background performs best because it reads clearly at thumbnail size.
Collections Pins pair one main image with several supporting images beneath it. Keep the hero image and the supporting shots in a consistent ratio so the layout looks deliberate rather than stitched together. As always, the 2:3 hero gives you the most feed presence.
Why the right size is only half the job
Perfect dimensions get your Pin displayed properly. They do not get it discovered. Pinterest is a search engine, and 96% of searches are unbranded (Pinterest Business), which means people find products by describing what they want, not by typing a brand name. A flawless 2:3 Pin with no keywords is a beautiful image nobody searches for.
So pair correct sizing with correct optimization. Include your primary keyword in the first 100 characters of the description, use a clear, benefit-led title, and add relevant, specific text on the image itself so the Pin communicates its topic at a glance. The size makes it look professional; the keywords make it findable.
This is also where volume compounds. One perfectly sized Pin is good. A steady stream of them, each correctly sized and optimized, is what builds the search presence that turns Pinterest into a durable traffic source. Doing that by hand, exporting every image at 1000 x 1500, writing every keyword-rich description, scheduling every publish, is exactly the kind of repetitive work that quietly eats a founder's week.
Stop resizing Pins by hand
PinAutopilot generates correctly sized, keyword-optimized Pins from your Shopify products and publishes them on autopilot, so every Pin ships at the right dimensions without you touching a design tool.
Try PinAutopilot Free →Our quick checklist before you publish
Before a Pin goes live, we run through five things:
- Ratio is 2:3 for standard Pins, or 9:16 for full-screen video and Idea Pins.
- Resolution is high, ideally designed at 2x (2000 x 3000 pixels) then exported.
- File is under 20 MB and saved as PNG (for text-heavy designs) or JPEG (for photography).
- The top region reads on its own, so the Pin survives any feed crop.
- The keyword is present in the title, the on-image text and the first 100 characters of the description.
Nail those five and the format side is handled. Everything else is creative and strategy.
Frequently Asked Questions
What is the best Pinterest pin size in 2026?
The best standard Pinterest pin size is 1000 x 1500 pixels, which produces the 2:3 aspect ratio Pinterest recommends for image Pins (Pinterest Business). For full-screen video and Idea Pins, use 1080 x 1920 pixels (9:16). We suggest designing at 2x (2000 x 3000 pixels) for extra sharpness.
What aspect ratio does Pinterest recommend?
Pinterest recommends a 2:3 aspect ratio for standard image Pins (Pinterest Business). Video Pins can use 2:3, 9:16 or 1:1, and Idea Pins are built for 9:16. Ratios taller than 2:3 risk being cropped in the home feed, so we avoid going beyond it for standard Pins.
What is the maximum file size for a Pinterest Pin?
Image Pins should be kept under 20 MB and saved as PNG or JPEG. Video Pins can be up to 2 GB and use the .mp4, .mov or .m4v formats. You have plenty of room under the image limit, so there is no need to over-compress and lose quality.
Can I use square or horizontal images as Pins?
You can, and they will publish, but they take up far less vertical space in Pinterest's feed than a 2:3 vertical, which typically means less reach. We recommend keeping your primary Pins vertical at 2:3 and only using square (1:1) when the source creative is genuinely square, such as some video footage.
What size should Pinterest video Pins be?
For a full-screen video Pin, use 1080 x 1920 pixels (9:16). If you want to match your image Pins, 2:3 also works, and square (1:1) is supported but reaches less because it uses less vertical space. Add on-screen text since video autoplays silently in the feed.
Do bigger Pins really perform better on Pinterest?
Taller Pins occupy more space in the vertical feed, which can help them stand out. But Pinterest crops Pins that exceed its display limit, so going beyond 2:3 can backfire. In practice, a correctly sized 2:3 Pin with strong keywords tends to outperform an oversized one that gets trimmed.
Conclusion
Getting Pinterest pin size right is refreshingly simple: design standard Pins at 1000 x 1500 pixels (2:3), use 1080 x 1920 (9:16) for full-screen video and Idea Pins, stay under 20 MB, and keep the important content in the top region so nothing critical gets cropped. Do that consistently and every Pin you publish looks like it belongs on a professional account.
The harder part is doing it at volume while also writing the keywords that make Pins findable in a feed where 96% of searches are unbranded (Pinterest Business). That is the repetitive work worth automating. If you would rather ship correctly sized, keyword-ready Pins from your store without opening a design tool, start with PinAutopilot and let the sizing take care of itself.